Marketing, society, and conflict (Prentice-Hall series in economic institutions and social systems)

Levy, Sidney J.

PRENTICE/HALL

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing′s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.  Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy′s essays and studies of marketing.

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing (1-Off Series)

Business & Money

Rook, Dennis

Marketing & Sales

Sage Publications, Inc.

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

Parenting & Relationships

The Dartnell Marketing Manager's Handbook (Dartnell's Handbooks)

The Dartnell Marketing Manager's Handbook

Frerichs, George R.

Management & Leadership

Dartnell Corp

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Books by Levy, Sidney J.