There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.

There's No Business That's Not Show Business: Marketing in an Experience Culture

Business & Money

Rogers, David L.

Schmitt, Bernd H.

Vrotsos, Karen

Economics

Ft Pr

With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do 
"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.
Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.
Rogers offers five strategies that any business can use to create new value:
<ul>
<li>ACCESS—be faster, be easier, be everywhere, be always on</li>
<li>ENGAGE—become a source of valued content</li>
<li>CUSTOMIZE—make your offering adaptable to your customer's needs</li>
<li>CONNECT—become a part of your customers' conversations</li>
<li>COLLABORATE—involve your customers at every stage of your enterprise</li>
</ul>
Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:
<ul>
<li>How Apple harnessed a host of collaborators to write apps for its iPhone</li>
<li>How IBM designed a videogame to help sell its enterprise software</li>
<li>How Ford Motors inspired an online community to build brand awareness for its new Fiesta</li>
</ul>
...and countless other cases from consumer, b2b, and nonprofit categories. 
The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

Management & Leadership

Yale University Press

Computers & Technology

Business Technology

The 90% Solution is about understanding the most important factors impacting today’s stock market, how they influence performance—and how they can be used to produce higher returns. In it, author David Rogers challenges traditional investment strategies, then points the way to new and alternative investment methods that can help you rise above the “expectations for mediocrity” that seem to dominate conventional investment thinking.

The 90% Solution: Higher Returns, Less Risk

wiley

Writing Better Essays: A Rhetorical Guide to Writing and Revision (Second International Edition) (Frameworks for Writing)

Literature & Fiction

History & Criticism

University of Toronto Press

Digitale Transformation. Das Playbook: Wie Sie Ihr Unternehmen erfolgreich in das digitale Zeitalter führen und die digitale Disruption meistern

MITP Verlags GmbH

Todas las empresas anteriores a la expansión de Internet enfrentan el mismo problema: cómo transformarse y reinventarse para adaptarse a la nueva era digital. No se trata de simplemente crear una página web o informatizar los archivos, sino que se requiere repensar y reinventar no solo la empresa sino los modelos de negocio para que se adapten a otra forma de trabajar y vender. En este libro se analizan las estrategias digitales posibles a seguir, con ejemplos reales de quiénes las están llevando a cabo, de forma que el lector pueda utilizar la que más le conviene a su realidad.

Guía estratégica para la transformación digital: Reinventa tu negocio para la era digital (Spanish Edition)

Empresa Activa

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Books by Rogers, David L.