There's No Business That's Not Show Business: Marketing in an Experience Culture

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There's No Business That's Not Show Business: Marketing in an Experience Culture image
ISBN-10:

0130471194

ISBN-13:

9780130471192

Edition: First Edition
Released: Jan 01, 2003
Publisher: Ft Pr
Format: Hardcover, 275 pages

Description:

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.

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