The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded.Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Science & Math

Riyad Eid

Technology

Business Science Reference

<p>"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.</p>

Successful Customer Relationship Management Programs and Technologies : Issues and Trends

IGI Global

See the best price to sell, buy, or rent books by Riyad Eid. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Riyad Eid

See the best price to sell, buy, or rent books by Riyad Eid. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Successful Customer Relationship Management Programs and Technologies : Issues and Trends