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Successful Customer Relationship Management Programs and Technologies: Issues and Trends

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Successful Customer Relationship Management Programs and Technologies: Issues and Trends image
ISBN-10:

1466602880

ISBN-13:

9781466602885

Author(s): Riyad Eid
Edition: 1
Released: Mar 31, 2012
Publisher: Business Science Reference
Format: Hardcover, 360 pages
Related ISBN: 9781466602908
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Description:

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded.Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

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