Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios. It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.

Develop Your PR Skills (Creating Success, 51)

Business & Money

Richardson, Dr Neil

Laville, Lucy

Job Hunting & Careers

Kogan Page.

Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.

A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)

Marketing & Sales

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios.The authors show how to improve customer satisfaction and highlight timely issues such as sustainability. With clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field. Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.

Develop Your Marketing Skills (Creating Success, 26)

Gosnay, Ruth M

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing addresses sustainable marketing planning, its barriers, and how to overcome them by demonstrating how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness. Ideal for senior marketing professionals and students of digital marketing and marketing strategy, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios.

James, Jon

Kelley, Neil

Economics

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing addresses sustainable marketing planning, its barriers, and how to overcome them by demonstrating how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness.Ideal for senior marketing professionals and students of digital marketing and marketing strategy, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios.

See the best price to sell, buy, or rent books by Richardson, Dr Neil. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Richardson, Dr Neil

See the best price to sell, buy, or rent books by Richardson, Dr Neil. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Develop Your PR Skills (Creating Success, 51)

A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)

Develop Your Marketing Skills (Creating Success, 26)

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Customer-Centric Marketing: Supporting Sustainability in the Digital Age