Customer-Centric Marketing: Supporting Sustainability in the Digital Age

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing addresses sustainable marketing planning, its barriers, and how to overcome them by demonstrating how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness. Ideal for senior marketing professionals and students of digital marketing and marketing strategy, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios.

Business & Money

James, Jon

Richardson, Dr Neil

Kelley, Neil

Economics

Kogan Page.

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing addresses sustainable marketing planning, its barriers, and how to overcome them by demonstrating how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness.Ideal for senior marketing professionals and students of digital marketing and marketing strategy, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios.

Forms are an integral part of many web sites, whether they are registration forms, feedback forms, or order forms. However, forms are time consuming for the site user to fill out, and need to be implemented to be as usable as possible, otherwise they can be frustrating and annoying, spoiling the user experience. This book takes all the hassle out of implementing forms in whatever way you wish, dealing with client-side forms in HTML and Flash, client- and server-side form validation, and server-side data processing. It provides code samples fully adaptable to your own needs, along with walkthrough tutorials on how they work, and an HTML form element reference. INCLUDES: * Easy to Follow tutorials and reference on building form user interfaces with HTML and Flash * Tips to follow for designing usable forms * Client- and server-side data validation techniques using JavaScript, ASP and PHP * Server-side data processing using ASP and PHP, with Access and MySQL databases * Coverage of .NET Forms * Extensive online support, including fully operational, downloadable code and a gallery of working form examples From the Publisher This book is for intermediate to advanced web professionals who need to implement a form on a web site as quickly as possible, with the minimum of hassle. About the Author Chapter 1: HTML Forms Chapter 2: Designing Usable Forms Chapter 3: Flash Forms Chapter 4: Using Forms with ASP Chapter 5: Using Forms with PHP and MySQL Chapter 6: Form Validation Techniques Chapter 7: Advanced Client-side Form Scripting Chapter 8: Forms in ASP.NET

Usable Forms for the Web

Computers & Technology

Ullman, Chris

Stephens, Jon

Beaumont, Andy

Computer Science

Apress

XML, the extensible markup language, is now a maturing technology with many selling points, as have been explained in books and on the Web for the past few years. This book takes you past the hype to show you how to use XML in your web development, from client-side use with CSS, XSLT, and scripting in the latest browsers, to basic server-side techniques in various environments, such as ASP and JSP. Its focus is on the practical, all theory being backed up by techniques that are actually used on the Web today.

Practical XML for the Web (Tools of the Trade)

Addey, Dave

Paul Spencer

Jeff Rafter

Chris Auld

Gudmundsson, Oli Gauti

Kent, Allan

Schiell, Alex

Surguy, Inigo

Web Development & Design

Glasshaus

See the best price to sell, buy, or rent books by James, Jon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by James, Jon