Ready to Stand Out in a Sea of Sameness?
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.Pink Goldfish is broken into three main sections:Section I outlines the “Why”It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We’ll show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the pink goldfish where we’ll share the symbolism of the goldfish and the reasoning behind the color pink.Section II showcases the “What”We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This section points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.Section III explains the “How”Here we share the process of finding your own pink goldfish. We delve into the four A’s. The first A is assess, and it involves understanding what makes you weird or weak. The second A is appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is amplify. Amplification is the process of turning up the dial to bring your differentiation to life. The final A is align. Aligning involves looking at those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. Praise for Pink Goldfish: "Don’t hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.”— Daniel Pink, author of WHEN and DRIVE
"Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" — Jay Baer founder of Convince &amp; Convert and author of Hug Your Haters and Talk Triggers
"Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." — Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers (Pink Goldfish 1.0 and 2.0)

Business & Money

Phelps, Stan

Rendall, David J.

Marketing & Sales

9 INCH Marketing

This book combines the wisdom of ancient philosophers, successful executives and leadership gurus into a clear roadmap for leadership success. Using stories of famous leaders and infamous failures, the author illustrates the importance of the four factors: Influence, Integrity, Inspiration, and Improvement. These factors are contrasted with the pitfalls of ineffective leadership: Power, Position, Popularity, and Personality.

The Four Factors of Effective Leadership: Revised & Updated

Business Culture

BookSurge Publishing

The Freak Factor: Discovering Uniqueness by Flaunting Weakness

Dave Rendall has a radical prescription for chronic dissatisfaction: Stop working on your weaknesses and start amplifying them instead. The Freak Factor flips the cult of self-improvement on its head with stories of real people who have soared to success by embracing their uniqueness. 
- Daniel H. Pink, author of Drive and A Whole New Mind 
David Rendall reclaims the term "freak" for what it is - a powerful, game-changing competitive advantage in life and business. This book will change the way you think about being different, and show you how it's the secret to turning around your career. 
- Pam Slim, author of Escape from Cubicle Nation 
The Freak Factor is an important idea, and David Rendall's is a voice to be reckoned with. We should all look to our lives to see how we can accommodate rather than eliminate the freaks! 
- Nick Morgan, author of Trust Me: Four Steps to Authenticity and Charisma 
Everything you've read about weakness is wrong.... until now. This book will help you stop trying to be well-rounded and start excelling at what you always knew you were best at. Raise your freak flag and wave it with pride! 
- Chris Guillebeau, author of The Art of Non-Conformity 
Are you a freak? Yes, you are, if you want to be extraordinary. In this provocative book, David Rendall shows why being outstanding comes from first standing out. 
- Sally Hogshead, author, Fascinate: Your 7 Triggers to Persuasion and Captivation 
If you are satisfied with your life and have already achieved your potential, then this book is not for you. If you are flawless, then this book won't be very helpful. 
But if you want more from your career, you have real weaknesses and you're looking for a fresh and unconventional approach to personal transformation, then you're in the right place. 
Most self-help advice focuses on finding and fixing your weaknesses. Unfortunately, that approach doesn't work. Instead, I want you to flaunt your weaknesses, exaggerate them and amplify them. Sound crazy? It is. And it works. 
This book will show you how to: Achieve greater fulfillment in your life and career. Maximize your authenticity and be yourself. Discover your superpowers by uncovering your weaknesses. Create work that fits your unique characteristics. Increase your self-control by improving your fuel efficiency. Cure procrastination with a secret for completing activities you dislike.

Job Hunting & Careers

Createspace Independent Pub

Do you want your children to be normal or different? Do you want them to be average or exceptional? Do you want them to be drones or individuals? This story shows kids how Dave discovered strength and success hiding inside of his weaknesses. It echoes the lessons of Rudolph the Red-Nosed Reindeer and Dumbo; the characterstics that make us weak and weird are the same ones that make us strong and unique. Instead of trying to eliminate our unusual qualities, we need to embrace them and amplify them.

The Freak Factor for Kids: The Weirdest and Weakest Children Make the Best Adults

Children's Books

Growing Up & Facts of Life

CreateSpace Independent Publishing Platform

Unleash your inner freak... and discover your unique potential. Think of the thing that makes you strange―the weakness that you won’t admit during a job interview or performance evaluation. Well, have you ever thought that the foundation of your success might be found in that weakness? Are you embracing your inner freak, or are you hiding it in order to conform and maintain the status quo? David Rendall believes that amplifying your weaknesses is crucial for your success, and he encourages you to do the same. In The Freak Factor, David argues that what makes you weird also makes you exceptional and what makes you weak also makes you strong. Embrace your freak factor, and discover: →→ Greater personal happiness, fulfillment, and energy →→ More meaningful relationships with family and friends →→ Increased employee engagement and productivity →→ Better business strategy and marketing Your greatest weakness is also your greatest strength. Find out how maximizing your freak factor can transform your life, work, and relationships.

Advantage Media Group

Unleash your inner freak... and discover your unique potential. Think of the thing that makes you strange--the weakness that you won't admit during a job interview or performance evaluation. Well, have you ever thought that the foundation of your success might be found in that weakness? Are you embracing your inner freak, or are you hiding it in order to conform and maintain the status quo? David Rendall believes that amplifying your weaknesses is crucial for your success, and he encourages you to do the same. In The Freak Factor, David argues that what makes you weird also makes you exceptional and what makes you weak also makes you strong. Embrace your freak factor, and discover: &rarr;&rarr; Greater personal happiness, fulfillment, and energy &rarr;&rarr; More meaningful relationships with family and friends &rarr;&rarr; Increased employee engagement and productivity &rarr;&rarr; Better business strategy and marketing Your greatest weakness is also your greatest strength. Find out how maximizing your freak factor can transform your life, work, and relationships.

Education & Teaching

Schools & Teaching

Independently published

See the best price to sell, buy, or rent books by Rendall, David J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rendall, David J.

See the best price to sell, buy, or rent books by Rendall, David J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers (Pink Goldfish 1.0 and 2.0)

The Four Factors of Effective Leadership: Revised & Updated

The Freak Factor: Discovering Uniqueness by Flaunting Weakness

The Freak Factor for Kids: The Weirdest and Weakest Children Make the Best Adults

The Freak Factor: Discovering Uniqueness by Flaunting Weakness

The Freak Factor: Discovering Uniqueness by Flaunting Weakness

The Freak Factor: Discovering Uniqueness by Flaunting Weakness