One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing.
Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs’' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life.
The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Entrepreneurial Marketing: A Practical Managerial Approach

Business & Money

Hisrich, Robert D.

Ramadani, Veland

Marketing & Sales

Edward Elgar Publishing

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing.\nThrough an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. 
The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Entrepreneurial Family Businesses: Innovation, Governance, and Succession (Springer Texts in Business and Economics)

Product Description \nThis book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, internationalization, innovation, and socioemotional wealth. Each chapter features clear learning objectives, key concepts and terminology, and dedicated case studies to demonstrate the main messages. The book not only considers the day-to-day dynamics in family businesses, but also places substantial emphasis on the entrepreneurial skills needed for these businesses to survive and thrive, today and tomorrow. In addition, it elaborates and discusses a number of best practice examples, which offer valuable guidance not only for scholars, but also for students who wish to study these challenges.\nFrom the Back Cover 
This book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, internationalization, innovation, and socioemotional wealth. Each chapter features clear learning objectives, key concepts and terminology, and dedicated case studies to demonstrate the main messages. The book not only considers the day-to-day dynamics in family businesses, but also places substantial emphasis on the entrepreneurial skills needed for these businesses to survive and thrive, today and tomorrow. In addition, it elaborates and discusses a number of best practice examples, which offer valuable guidance not only for scholars, but also for students who wish to study these challenges.\nAbout the Author \nVeland Ramadani is a Professor of Entrepreneurship and Family Business at the Faculty of Business and Economics, South-East European University, North Macedonia. His research interests include entrepreneurship, small business management, and family businesses. He authored or co-authored around 120 research articles, 10 textbooks, and 14 edited books. He has published in Journal of Business Research, International Entrepreneurship and Management Journal, International Journal of Entrepreneurial Behavior & Research, Technological Forecasting and Social Change, among others. Dr. Ramadani has recently published the co-edited book Organizational Mindset of Entrepreneurship (Springer). Dr. Ramadani is Editor-in-Chief of the Journal of Enterprising Communities (JEC). He has received the Award for Excellence 2016 – Outstanding Paper by Emerald Group Publishing. In addition, Dr. Ramadani was invited as a keynote speaker in several international conferences and as a guest lecturer by President University, Indonesia and Telkom University, Indonesia. In 2017, he was appointed as a member of the Supervisory Board of Development Bank of North Macedonia, where for ten months served as an acting Chief Operating Officer (COO). 
Esra Memili is an Associate Professor of Entrepreneurship and Dean’s Notable Scholar at the Bryan School of Business and Economics, University of North Carolina-Greensboro (USA). She is the author of research articles which have appeared in the journals Entrepreneurship: Theory and Practice, Global Strategy Journal, Long Range Planning, Family Business Review, Journal of Small Business Management, Journal of Family Business Strategy, Small Business Economics, and others. She is an Associate Editor at the Journal of Family Business Strategy and an Editorial Review Board member of the Journal of Management Studies, Family Business Review, Journal of Leadership and Organizational Studies, Entrepreneurship Research Journal, and International Journal of Management and Enterprise Development. Dr. Memili has recently published a co-edited book titled The Palgrave Handbook of Heterogeneity among Family Firms. 
Ramo Palalić is an Assistant Professor at the Economics and Management Department, Faculty of Business and Administration, Internatio

Memili, Esra

Palalić, Ramo

Chang, Erick P.C.

Management & Leadership

Springer

Product Description This book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, internationalization, innovation, and socioemotional wealth. Each chapter features clear learning objectives, key concepts and terminology, and dedicated case studies to demonstrate the main messages. The book not only considers the day-to-day dynamics in family businesses, but also places substantial emphasis on the entrepreneurial skills needed for these businesses to survive and thrive, today and tomorrow. In addition, it elaborates and discusses a number of best practice examples, which offer valuable guidance not only for scholars, but also for students who wish to study these challenges. From the Back Cover This book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, internationalization, innovation, and socioemotional wealth. Each chapter features clear learning objectives, key concepts and terminology, and dedicated case studies to demonstrate the main messages. The book not only considers the day-to-day dynamics in family businesses, but also places substantial emphasis on the entrepreneurial skills needed for these businesses to survive and thrive, today and tomorrow. In addition, it elaborates and discusses a number of best practice examples, which offer valuable guidance not only for scholars, but also for students who wish to study these challenges. About the Author Veland Ramadani is a Professor of Entrepreneurship and Family Business at the Faculty of Business and Economics, South-East European University, North Macedonia. His research interests include entrepreneurship, small business management, and family businesses. He authored or co-authored around 120 research articles, 10 textbooks, and 14 edited books. He has published in Journal of Business Research, International Entrepreneurship and Management Journal, International Journal of Entrepreneurial Behavior & Research, Technological Forecasting and Social Change, among others. Dr. Ramadani has recently published the co-edited book Organizational Mindset of Entrepreneurship (Springer). Dr. Ramadani is Editor-in-Chief of the Journal of Enterprising Communities (JEC). He has received the Award for Excellence 2016 – Outstanding Paper by Emerald Group Publishing. In addition, Dr. Ramadani was invited as a keynote speaker in several international conferences and as a guest lecturer by President University, Indonesia and Telkom University, Indonesia. In 2017, he was appointed as a member of the Supervisory Board of Development Bank of North Macedonia, where for ten months served as an acting Chief Operating Officer (COO).Esra Memili is an Associate Professor of Entrepreneurship and Dean’s Notable Scholar at the Bryan School of Business and Economics, University of North Carolina-Greensboro (USA). She is the author of research articles which have appeared in the journals Entrepreneurship: Theory and Practice, Global Strategy Journal, Long Range Planning, Family Business Review, Journal of Small Business Management, Journal of Family Business Strategy, Small Business Economics, and others. She is an Associate Editor at the Journal of Family Business Strategy and an Editorial Review Board member of the Journal of Management Studies, Family Business Review, Journal of Leadership and Organizational Studies, Entrepreneurship Research Journal, and International Journal of Management and Enterprise Development. Dr. Memili has recently published a co-edited book titled The Palgrave Handbook of Heterogeneity among Family Firms.Ramo Palalić is an Assistant Professor at the Economics and Management Department, Faculty of Business and Administration, International University

Sustainable Family Business: The Triple-Bottom-Line Approach (Springer Texts in Business and Economics)

Dana, Léo-Paul

Seaman, Claire

Rexhepi, Gadaf

Economics

Entrepreneurial Family Businesses: A Textbook on Innovation, Governance, and Succession, with Case Studies (Springer Texts in Business and Economics)

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.

Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization (Springer Texts in Business and Economics)

Reference

See the best price to sell, buy, or rent books by Ramadani, Veland. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ramadani, Veland