Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community. In addition the comprehensive and unprecedented supplements package has been updated, including The FT Marketing Casebook, dedicated website, Multiple Choice Question Bank, OHP masters or full colour Powerpoint, Instructor's Manual and Video Cases.

Principles of Marketing

Business & Money

Brassington, Frances

Pettitt, Stephen

Marketing & Sales

Ft Pr

This is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasizes implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organizations and brands. The text is written from a European perspective and with a wide European orientation in the examples, vignettes and cases. The text is accompanied by a companion web-site with revision material and learning aids for students and teaching aids for lecturers. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Finance

Financial Times Management

0000000000000 0000000000 0000000000000

Essentials Of Marketing

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

The eagerly awaited third edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Like Principles of Marketing, our essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.

Essentials of Marketing: Includes Mymarketinglab

Pearson/Education

Dennis Brain is recognized as perhaps the greatest horn player the world has known. He helped rescue the horn from the obscurity in which it had languished for over a century, and revived the public's faith in it as a major solo instrument. Brain restored to the concert platform concertos by Mozart and Haydn, and inspired contemporary composers to write for the horn, most notably the Serenade for Tenor, Horn and Strings by Benjamin Britten, composed during World War II, a piece which is now central to the repertoire of tenors and horn players. Brain died at the tragically young age of thirty-six in a car crash. The beauty of his playing and his untimely death captured the public imagination like no horn player before or since. This biography was reissued thirty years after his death, and includes a discography. The book also contains an appreciation by Benjamin Britten. 'A clear account of Dennis Brain's brilliant career . . .' Times Literary Supplement '. . . an absorbing and extremely well-written account of the orchestral scene in England.'

Dennis Brain: A Biography

Arts & Photography

Music

Faber and Faber

Handel: A Listener's Guide to the Classics (Compact Companions) Board bookby Stephen Pettitt (Author).Product DetailsSeries: Compact CompanionsBoard book: 192 pagesPublisher: Simon &amp; Schuster (October 1, 1994)Language: English

Handel: A Listener's Guide to the Classics (Compact Companions)

Biographies & Memoirs

Arts & Literature

Simon&Schuster

Providing background knowledge designed to enable readers who are new to opera to derive enhanced enjoyment from it, this book includes a guide to the operatic repertoire from Baroque and Classical to the present. There are also short biographies of the great composers and performers, an explanation of devious plots, coverage of the world's great opera houses, and explanations to help with common difficulties such as what the words mean, why so many people are milling about, and how a woman can possibly make such a noise if she's dying of consumption.

Opera a Crash Course

From 17th-century Italy to the cusp of 21st-century America, this chronology summarizes the history of one of the world's most alluring and enduring forms of musical entertainment. 400 color illustrations.

Opera: A Crash Course

Watson/Guptill

Boasting an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further!

Essentials of Marketing

See the best price to sell, buy, or rent books by Pettitt, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pettitt, Stephen

See the best price to sell, buy, or rent books by Pettitt, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Principles of Marketing

Principles of Marketing

Essentials Of Marketing

Principles of Marketing

Essentials of Marketing: Includes Mymarketinglab

Dennis Brain: A Biography

Handel: A Listener's Guide to the Classics (Compact Companions)

Opera a Crash Course

Opera: A Crash Course

Essentials of Marketing