Essentials of Marketing: Includes Mymarketinglab
ISBN-10:
0273727729
ISBN-13:
9780273727729
Author(s): Brassington, Frances; Pettitt, Stephen
Edition: Illustrated
Description:
The eagerly awaited third edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Like Principles of Marketing, our essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
Best prices to buy, sell, or rent ISBN 9780273727729
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Brassington, Frances; Pettitt, Stephen
ISBN-13:9780273687856
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Brassington , Franc
Edition:2
ISBN-13:9780273708186
Essentials of Marketing
Brassington, Frances; Pettitt, Stephen, Dr.
Edition:3
ISBN-13:9780273727644
Essentials of Marketing
Edition:3rd edition
ISBN-13:9781292063881
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