The world&#65533;s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today&#65533;s time-starved students in mind -- present current topics in every chapter.

Global Strategy

Business & Money

Peng, Mike

Economics

Cengage Learning'

About the Author 
Mike Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Dr. Peng is a fellow of the Academy of International Business and the Asia Academy of Management. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Dr. Peng served on the faculties at The Ohio State University, Chinese University of Hong Kong and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. He has published more than 150 articles in leading journals as well as five books. Used in more than 40 countries, his textbooks, GLOBAL STRATEGY, GLOBAL BUSINESS and GLOBAL, are world-wide market leaders that have been translated into Chinese, Portuguese, and Spanish. With more than 45,000 Google citations, he is widely regarded as one of the most prolific and influential scholars in global strategy. The United Nations and the World Bank have cited his work in major publications. Among the top 0.1% most cited researchers worldwide, he was one of only 113 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Thomson Reuters, based on citation impact) in 2019. He has been on this distinguished list every year since 2014. Dr. Peng has also served on editorial boards for the Academy of Management Journal, Academy of Management Review, Global Strategy Journal, Journal of International Business Studies and Strategic Management Journal. He served as editor-in-chief of the Asia Pacific Journal of Management and senior editor of the Journal of World Business. He is also an active trainer and consultant.

Global Business

International

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. GLOBAL BUSINESS, Third Edition, by renowned international instructor and author Mike Peng, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Peng integrates both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples in every chapter that reflects the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, Third Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.

Global Business, International Edition

Management & Leadership

South-Western College Publishing

MindTap Management for Peng's Global Strategy, 4th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App. Read or listen to the text and study with the aid of instructor notifications, flashcards, and practice quizzes. MINDTAP HELPS YOU GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward goals. Access study tools, including real-world assignments with narrative and video illustrations of global business examples. Whether you have more work to do or are ahead of the curve, you'll know where to focus efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU MAKE THE TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes, and create custom flashcards. When it's time to study, everything you've flagged can be gathered into a guide.

MindTap Management, 1 term (6 months) Printed Access Card for Peng's Global Strategy, 4th

Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.

International Business

Meyer, Klaus

Cengage Learning EMEA

Trading across borders, export intermediaries are specialized service firms that connect domestic manufacturers with overseas buyers. How do they do it? What determines their success or failure? Have they really lowered transaction costs for their clients, minimized agency costs, and possessed competitive resources and capabilities in world trade? Surprisingly, no study until now has answered these questions or has explored the underlying issues as thoroughly as Peng does here.
Peng develops an integrated model of export intermediary performance. He focuses on the nature of export transactions and manufacturer-intermediary relationships which may lead to agency problems, and underlines the importance of valuable, unique, and hard-to-imitate resources and capabilities for intermediaries' competitive advantages. Peng employs a distinct analytical approach that highlights three underlying themes―transactions, agents, and resources―then tests his model with six critical case studies and a 1,000-firm mail survey. Operators of export intermediaries seeking ways to improve their performance, aspiring entrepreneurs studying the export business for niche opportunities, manufacturing executives seeking top quality service from export intermediaries, and government officials in charge of export promotion and pertinent legislation―all will find Peng's book a useful examination of issues critical to their work.

Behind the Success and Failure of U.S. Export Intermediaries: Transactions, Agents, and Resources

Praeger

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