Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.

International Business

Business & Money

Peng, Mike W.

Meyer, Klaus

International

Cengage Learning EMEA

The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text’s comprehensive coverage is arranged around one central question – what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.

Cengage Learning'

Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.

Peng, Mike

Economics

Grundlagen der Tribochemie (Abhandlungen der Deutschen Akademie der Wissenschaften zu Berlin / Klasse für Chemie, Geologie und Biologie, 1966, 1) (German Edition)

Heinicke, Gerhard

Thiessen, Peter-Adolf

de Gruyter

Beyond the Image (English and German Edition)

Arts & Photography

Fahrmann, Tom

Konnertz, Winfried

Individual Artists

Nieswand Verlag

See the best price to sell, buy, or rent books by Meyer, Klaus. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Meyer, Klaus