Very good hardcover with DJ. Pages are clean and unmarked. Covers show very minor shelf wear. Binding is tight, hinges strong. Dust jacket shows edge wear. Previous owners name on inside front cover.

Continuities in the Language of Social Research

Politics & Social Sciences

Paul F. Lazarsfeld

Ann K. Pasanella (Editor)

Morris Rosenberg (Editor)

Social Sciences

Free Pr

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

Voting: Study of Opinion Formation in a Presidential Campaign

Bernard Berelson

William N. McPhee

Politics & Government

University of Chicago Press

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Hazel Gaudet

Columbia University Press

This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research - the panel, or repeated interview technique-to achieve a step-by-step account of how representative voters arrived at final vote decisions in the 1940. elections. The present edition explores : mutual interaction between variables; the possible effects of re-interviewing the same respondents; and how much has materialized of the "further research needed" recommendations of the previous edition.

The People's Choice: How the Voter Makes 
Up His Mind in a Presidential Campaign

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Books by Paul F. Lazarsfeld