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Voting: Study of Opinion Formation in a Presidential Campaign

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ISBN-10:

0226043487

ISBN-13:

9780226043487

Author(s): Paul F. Lazarsfeld; Bernard Berelson
Edition: First Edition
Released: Jan 01, 1954
Publisher: University of Chicago Press
Format: Hardcover, 395 pages
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Description:

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

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