Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.

Data-Driven Print: Strategy and Implementation (Printing Industry Center)

Patricia Sorce

RIT Cary Graphic Arts Press

This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients. In addition, several case studies provide real-world examples of this evolving industry.

Personalization: Data-Driven Print and Internet Communications

Business & Money

Marketing & Sales

See the best price to sell, buy, or rent books by Patricia Sorce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Patricia Sorce

See the best price to sell, buy, or rent books by Patricia Sorce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Data-Driven Print: Strategy and Implementation (Printing Industry Center)

Personalization: Data-Driven Print and Internet Communications