Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. <ul>
<li>Aims at providing community managers the information they need to get a handle on their online communities and make them successful</li> <li>Addresses the role of the community manager, the core community management tasks, and how to create an online community</li> <li>Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism</li> <li>Offers advice for establishing policies and transparency and encouraging community interaction</li> </ul>
Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Online Community Management for Dummies

Computers & Technology

Ng, Deborah

Internet & Social Media

For Dummies

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. <ul>
<li>A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions</li> <li>Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more</li> <li>Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success</li> <li>The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy</li> </ul>
Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Social Media Marketing All-in-One for Dummies

Zimmerman, Jan

Web Development & Design

This book + DVD bundle will give you everything you need to learn social media marketing The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated Social Media Marketing All-in-One For Dummies, 2nd Edition book and a DVD with 90 minutes of social media marketing video training. This value-packed combo includes essential information on the new and latest tools and services available in the world of social media. The all-in-one approach offers techniques and advice on popular social media sites such as Pinterest, Google+, Facebook, Twitter, YouTube, LinkedIn, Groupon, Foursquare, and more. <ul>
<li>Walks you through creating a consistent branded look for all of the social networks</li> <li>Explains ways to control what content from your site is shared</li> <li>Addresses how to use the new Facebook Page Manager applications</li> <li>Details how to collect and analyze metrics</li> <li>Zeroes in on helping your business develop a social media strategy, solicit buy-in from upper management, engage influencers, and evaluate the results</li> </ul>
Social Media Marketing All-in-One For Dummies, Book +DVD Bundle, 2nd Edition contains everything your business needs for a successful social media campaign.

Social Media Marketing All-in-One For Dummies, Book + DVD Bundle

A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. <ul>
<li>Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more</li> <li>Offers tips for showcasing your company with a customized Facebook business page</li> <li>Presents step-by-step guidance for setting up a social media marketing campaign</li> <li>Shows you how to use analytics to assess the success of your social media campaign</li> </ul>
If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

Social Media Marketing All-In-One for Dummies

Business & Money

Industries

Get social with the bestselling social media marketing book 
No person can ignore social media these days―and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram―and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble―in the way you want it to be. 
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff―like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest―you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. \nKeep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more 
Blend your social side with your traditional marketing presence 
Become more engaging and metric your success 
Get to know your fans with user data \nWherever you’re coming from―social media strategist, site manager, marketer, or something else―social media is where your customers are. This book shows you how to be there, too. \nFrom the Inside Flap\nMeet your customers where they live—on social media! 
It’s all about social media—still! This update to the bestselling guide covers recent changes to Facebook, Twitter, TikTok, and LinkedIn. You’ll also find new tips for engaging your community, measuring your efforts, blending your social media with your other marketing efforts, and analyzing your data for marketing insights. If you’re wondering where your customers are, they’re online! Use Social Media Marketing All-in-One For Dummies to connect with them! 
9 Books Inside. . .\nThe Social Media Mix\nCybersocial Tools\nContent Marketing\nTwitter\nFacebook\nLinkedIn\nInstagram and Pinterest\nOther Social Media Marketing Sites\nMeasuring Results and Building on Success\nFrom the Back Cover\nMeet your customers where they live―on social media! 
It’s all about social media―still! This update to the bestselling guide covers recent changes to Facebook, Twitter, TikTok, and LinkedIn. You’ll also find new tips for engaging your community, measuring your efforts, blending your social media with your other marketing efforts, and analyzing your data for marketing insights. If you’re wondering where your customers are, they’re online! Use Social Media Marketing All-in-One For Dummies to connect with them! 
9 Books Inside. . .\nThe Social Media Mix\nCybersocial Tools\nContent Marketing\nTwitter\nFacebook\nLinkedIn\nInstagram and Pinterest\nOther Social Media Marketing Sites\nMeasuring Results and Building on Success

Social Media Marketing All-in-One For Dummies

Krasniak, Michelle