Purpose is changing the way we work and how customers choose business partners
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business. The book shares over 100 cutting edge examples and reveals the eight purpose archetypes. It shows how businesses can embrace purpose to drive employee engagement, fuel the bottom line, and make an impact on the lives of those it serves.This book is broken into three main sections:Section I - will explore how business is evolving and the importance of putting purpose first.
Section II – uncovers the eight purpose archetypes: The Protector, The Liberator, The Designer, The Guide, The Advocate, The Challenger, The Unifier, and The Master.
Section III – shares how to define your purpose and create the little things that bring it to life.Praise for Red Goldfish:“In Red Goldfish, Stan Phelps and Graeme Newell make the case that business needs to evolve into a purpose-first mindset. They demonstrate how companies can embrace both purpose And profit. The book underscores that actions speak louder than words. Businesses need to do the little things (Red Goldfish) to bring purpose to life.” — David Howitt, author of Heed Your Call

Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose (Red Goldfish 1.0, Red Promo Edition, and Red Non-Profit Edition)

Business & Money

Phelps, Stan

Newell, Graeme

Management & Leadership

9 INCH Marketing

To operate effectively in today’s dynamic global real estate markets, it is essential to understand the complex processes that underpin them. This up-to-date work, which brings together contributions from industry and academic experts from around the world, is a valuable corollary to effective investment decision-making within the property sector and will be of interest to post-graduate property students, researchers and practising real estate investors. 
Recent years have seen some rapid developments in the global scale and structure of real estate markets. Such transformations have been paralleled by significant changes in the financial structures, and processes that serve these markets, including sophisticated new investment and finance structures and products. Examples of these include the real estate investment trusts (REIT) products that have been developed in USA, Europe and Asia, the range of unlisted products emerging in UK and Europe, and the innovative financing structures being developed in many countries. Global Trends in Real Estate Finance addresses this emerging complexity and sophistication in contemporary real estate markets by discussing the history, merits and implications of a range of products and processes. Also examined are the changes in the practices and environment needed to ensure the success of these property products, including increased disclosure, corporate governance, market transparency and improved skills base. Chapters are written by leading international contributors, both academic and practitioner. The context is explicitly international, with a focus on UK, Europe, Asia, Australia and the USA. The aim is to identify specific market areas to describe the key innovations, rather than simply providing a description of various geographical markets.

Global Trends in Real Estate Finance

Sieracki, Karen

Arts & Photography

Wiley/Blackwell

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Books by Newell, Graeme