American Buyers: Demographics of Shopping

A guide to buying patterns, essential information in these difficult economic times. Its weekly and quarterly data show you how many households buy hundreds of products and services and how much buyers pay for them, all broken down by the demographics that count--age, household income, household type, race and Hispanic origin, region of residence, and education.

Business & Money

New Strategist Press

Marketing & Sales

New Strategist Pr Llc

The American Marketplace: Demographics and Spending Patterns

Quick and easy access is the goal of the new 13th edition of The American Marketplace: Demographics and Spending Patterns. Designed for convenience, The American Marketplace draws on scores of government sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. The American Marketplace reveals the latest demographic trends and tells the American story. It examines changing lifestyles in rich detail, from growing racial and ethnic diversity to declining homeownership, from disappearing nuclear families to shifting patterns of household spending, from another baby bust to new attitudes toward gay marriage. New to this edition of The American Marketplace are 2014 population estimates for the nation, states, and metropolitan areas, revealing surprising patterns of growth. The Attitudes chapter has data from the 2014 General Social Survey. The Income chapter, with 2014 income statistics from the 2014 Current Population Survey, reveals the struggle to stay afloat. The Wealth chapter examines net worth in 2014 and the downward trend since the Great Recession. The American Marketplace is a reference tool that will help you cut through the clutter and track the trends.

Education & Reference

New Strategist Pubns

Household Spending: Who Spends How Much on What

Politics & Social Sciences

Sociology

American Attitudes

New Strategist Press, LLC

The new eighth edition of Who s Buying by Age is based on unpublished data collected by the Bureau of Labor Statistics Consumer Expenditure Survey you can t get these data online. For anyone who needs to know spending patterns by age and age is probably the most important predictor of spending Who s Buying by Age could be considered the Bible of Spending. Who s Buying by Age is a unique source for weekly and quarterly spending data. It gives you, along with its in-depth annual spending data, a full picture not only of what households buy and how much they spend, but how often they buy certain items. Best of all, you get 2000 to 2012 spending trend data by age. Who s Buying by Age opens with an overview chapter that examines average spending before (2000 to 2006) and after (2006 to 2012) the Great Recession for the seven age groups ranging from under age 25 to age 75 or older. Following this important chapter are 12 more chapters that focus on spending by product category alcohol; apparel; entertainment; financial; gifts for people in other households; groceries; health care; household operations; shelter and utilities; restaurants; personal care, reading, education, and tobacco; and a final chapter on transportation. INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand how spending differs by lifestage and generation.

Who's Buying by Age (Who's Buying Series), 8th ed.

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