An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach.

Advertising & IMC Principals and Practice

Business & Money

William Wells

Nancy Mitchell

Sandra Moriarty

Marketing & Sales

PRENTICE/HALL

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here’s how: <ul>
<li> Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. </li> <li> Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book. </li> <li> Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. </li> </ul> Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Advertising & IMC: Principles and Practice, 10th Edition

Pearson

Advertising & IMC: Principles and Practice (Pearson+)

Charles Wood

Jean Valentine says, This book stands as an imaginary beach, where women help each other to give birth to their griefs; the birth of sorrows here is given words with a growing power, itensity, wisdom, a wisdom will wirred to its human love and memory.Malena Morling says the poems in this book are so lucidly and deeply felt that they cut directly to the bone of the experiences they are recounting. This is a true and an incredibly beautiful book.

Grief Hut

CervanaBarba Press

Stories to Open the Heart and Rekindle the Spirit.85 pages

A Taste of Chicken Soup for the Christian Soul: Stories to Open the Hearts and Rekindle the Spirit

Self-Help

MARK VICTOR HANSEN

Patty Aubery

JACK, CANFIELD

Personal Transformation

Health Communications

Every year, millions of women wait with anticipation as they watch their test strip change from white to pink, thus beginning the awesome adventure of becoming a mother. This latest Chicken Soup book will find a place in the loving hearts and anxious minds of expectant mothers (and some fathers, too!). Written by expectant mothers, veteran moms and fathers-to-be, these stories relate the physical, emotional and spiritual joys and challenges of each stage of motherhood, from "barely showing" to the awkward last months, from labor and delivery to watching and caring for Baby. Some stories offer hope when the pregnancy isn't medically perfect; others offer light-hearted humor to cope with weight gain, morning sickness and other pregnancy woes; and still others offer words of wisdom for the seemingly daunting responsibilities of choosing a name, going through labor and bringing a new life into the world. By relaying the insecurities and triumphs of a variety of moms and moms-to-be-including multiple births, premature births, adoptions, and single-parent families-this book will tug at the heartstrings and ease the fears of any expectant mother, regardless of her situation. Chapters include: Special Moments, Delivery Day, Challenges, On Adoption, Advice from Others, For Expectant Fathers and The First Few Years. Chicken Soup for the Expectant Mother's Soul will be a must-have on every baby-shower gift list, and an essential requirement for every birthing bag.

Chicken Soup for the Expectant Mother's Soul: 101 Stories to Inspire and Warm the Hearts of Soon-to-be Mothers (Chicken Soup for the Soul)

Health, Fitness & Dieting

Women's Health

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Books by Nancy Mitchell