Advertising & IMC Principals and Practice
Description:
An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach.
Best prices to buy, sell, or rent ISBN 9780132163736
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The Advertising & IMC Principals and Practice book is in very low demand now as the rank for the book is 11,255,364 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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