Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)

Business & Money

Moss, Danny

DeSanto, Barbara

Industries

Routledge

Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Verčič, Dejan

Warnaby, Gary

Economics

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in organizations* the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue* international perspectives of public relations.  A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Public Relations: A Managerial Perspective

Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.

Sage Publications Ltd.

Taking a managerial perspective on the field of public relations, this book explores Pr and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of Pr and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.

Perspectives on Public Relations Research

See the best price to sell, buy, or rent books by Moss, Danny. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moss, Danny

See the best price to sell, buy, or rent books by Moss, Danny. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)

Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

Public Relations: A Managerial Perspective

Public Relations: A Managerial Perspective

Perspectives on Public Relations Research