Need a laugh to get through your workday? 
You’ve come to the right place. Ambrose Bierce’s classic The Devil’s Dictionary took on life in general. Now a century later, it’s time to lampoon the business world. There’s no richer target than being told to think outside the box by leaders spouting off about synergy, teamwork, and innovation while at the same time exhorting you to stay in your swim lane. If as famed business guru Peter Drucker writes, “Culture eats strategy for breakfast,” then we’ve been asked to eat a dog’s breakfast at work for far too long! 
A little truth in every joke. 
Join the fun as the two lead authors and 50 other contributors offer their humorous take on how the workplace really operates. With almost 600 diabolical definitions to enjoy, you're sure to find plenty to smile about.

Blah, Blah, Blah: A Snarky Guide to Office Lingo

Humor & Entertainment

Hill, Dan

Moskowitz, Howard

Humor

Sensory Logic

Understanding the Marketing Exceptionality of Prestige Perfumes

Business & Money

Moskowitz, David

Horoszko, Nithda

Industries

Routledge

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?  This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’.  This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

You! What You MUST Know to Start Your Career as a Professional by renowned consumer and social research guru Howard R. Moskowitz, Ph.D. is a comprehensive, candid, and highly reader-friendly book for anyone entering or considering the field of consumer and social research. From education to a clearly defined overview of the industry, from how to be/act/shine at professional conferences to issues of ethics and morality in business, from the art of collaboration to the gift of awareness, the author blends humor with expertise as he covers the key points pertaining to the formative years in the development of a research professional. How do you get that job? If there's an opportunity, will you recognize it? There are no fuzzy lines or open-ended suggestions here, but a precise, step by step, do-this-and-win! approach that will make efforts pay off and maximize the possibilities of a successful future.

YOU! What you MUST know to start your career as a professional

Job Hunting & Careers

BookSurge Publishing

The New Novum Organum: Policy, Perceptions and Emotions in Health presents studies on reactions to alternatives in health experiences. The original Novum Organum was the process of systematically collecting and organizing data inductively. The Novum Organum was first published in 1620 by Francis Bacon, who organized the sciences. Bacon defined a method of scientific inquiry, a new way to extend knowledge using a new logic. Through the discipline of repeatable experiments, Bacon sought to discover relations which were not self-evident. Bacon was an early philosopher of science whose methods revolutionized how knowledge about the world is gained. We use experimental design to reveal the underlying primary mid-sets of people. Our experiments generate deep knowledge about percetions and emotions regarding the value of health plans and policies.

The New Novum Organum: Policy, Perceptions and Emotions in Healthcare

Health, Fitness & Dieting

GALANTER, EUGENE

Silcher, Matthias

Gabai, Gillie

Alternative Medicine

Pardes Publishing

Applying Mind Genomics to Social Sciences

Papajorgji, Petraq

Kover, Arthur

Marketing & Sales

Information Science Reference

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Books by Moskowitz, Howard