In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers’ real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers’ true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

Body of Truth: Leveraging What Consumers Can't or Won't Say

Business & Money

Hill, Dan

Marketing & Sales

wiley

For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replaces the 2007 release, Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.

Emotionomics: Leveraging Emotions for Business Success

Management & Leadership

Kogan Page.

Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising strategies are successful and why. Moving beyond the old "P's" of product, place, and promotion, Dan Hill outlines ten rules for emotionally effective advertising, including: · Keep it simple · Make it relevant · Be memorable · Focus on faces · Always sell hope · Don’t lead with price Emotions rule decision making. About Face shows that by focusing on the three new "P's" of passion, purpose, and personality, ad campaigns can become more effective and emotionally engaging, taking brands closers to the customer.

About Face: The Secrets of Emotionally Effective Advertising

Kogan Page, Ltd.

Heralded by Kirkus Reviews as a "smart, entertaining book" with "clear examples," Famous Faces Decoded includes nearly 100 illustrations and is full of celebrity stories. Emotional intelligence, aided by the scientific tool facial coding, provides insights into celebrity personalities, with an online quiz and celebrity photos as bonus material. Unless you've never been lied to in life, you know that words aren't enough in assessing people and situations. Vital to emotional intelligence is fluently reading the language of facial expressions. Famous Faces Decoded shows you that emotions are hidden in plain sight on all of our faces. You'll learn how emotions shape and reflect our personalities, driving behavior. There is no better, in-the-moment way to reliably grasp what's going on with those you love or work with. This book is fully of lively stories about stars you know, or think you know, from the realms of Hollywood, music, sports, and the media, to leading politicians and business people. The examples highlight celebrities from four eras: The Silent Generation, Baby Boomers, Gen X-ers, and Millennials. From whom to hire, to sales, negotiations, and interacting with your boss, colleagues or customers, as well as in dating, marriage or handling your kids, Famous Faces Decoded will help anyone keen on securing more steadfast rapport with others.

Famous Faces Decoded: A Guidebook for Reading Others

Personal Finance

Sensory Logic

Not only in America, but around the globe democracy is under siege. In an era personified by Donald Trump, illiberal--increasingly hollow--democracies, and "strongman" dictatorships, it's time to take a closer look at the nature of the leaders who shape our world. The policies or positions that leaders adopt may change, but rarely their personalities. All of us have signature facial expressions that reveal the emotions we gravitate to most often over time. The difference is that in leading a country, the head of state's feelings can hold sway over events likely to impact every citizen's life and well-being. In Two Cheers for Democracy, the focus is on identifying emotional patterns that help to predict three key things about leaders: will they prove to be competent, compelling, and compassionate in executing their official duties? This book analyzes all 44 U.S. presidents to date and every U.S. presidential debate ever held, from 1960 to 2016, in addition to 79 foreign leaders. With results from the American Political Science Association's presidential greatness rankings, Gallup polls, and Freedom House's annual survey of countries' commitment to democracy as benchmarks, Two Cheers for Democracy takes seriously--in a unique way--the central question of today: what's the personality of the people leading us, and can we trust them to look out for the public good? Two Cheers for Democracy comes richly illustrated with photographs and charts, and includes an epilogue with a look at the likely 2020 Democratic front-runners for The White House.

Two Cheers for Democracy: How Emotions Drive Leadership Style

History

World

How good are we at truly understanding what imagery does and doesn't grab our attention, and makes us care? This groundbreaking book tackles that question by using two unique scientific tools to provide objective, quantifiable see/feel answers. First Blush is twice as large in scope as any study ever conducted before that links eye-tracking technology and world-class art. It also draws on facial coding to capture and identify people's quick, real-time emotional responses to 88 famous art works, across eras, from da Vinci and Rembrandt to the latest contemporary creations. "Art is either plagiarism or revolution," wrote Paul Gauguin. Welcome to revolution. You won't find another art book like First Blush anywhere else.

First Blush: People's Intuitive Reactions to Famous Art

Arts & Photography

Graphic Design

Unless you've never been lied to in life, you know that words aren't enough in assessing people and situations. Vital to emotional intelligence is fluently reading the language of reading facial expressions. Famous Faces Decoded shows you that emotions are hidden in plain sight on all of our faces. You'll learn how emotions shape and reflect our personalities, driving behavior. There is no better, in-the-moment way to reliably grasp what's going on with those you love or work with. This book is full of lively stories about stars you know, or think you know, from the realms of Hollywood, music, sports, and the media, to leading politicians and business people. The examples highlight celebrities from four eras: The Silent Generation, Baby Boomers, Gen X-ers, and Millennials. From whom to hire, to sales, negotiations, and interacting with your boss, colleagues or customers, as well as in dating, marriage, or handling your kids, Famous Faces Decoded will help anyone keen on securing more steadfast rapport with others.

Need a laugh to get through your workday? 
You’ve come to the right place. Ambrose Bierce’s classic The Devil’s Dictionary took on life in general. Now a century later, it’s time to lampoon the business world. There’s no richer target than being told to think outside the box by leaders spouting off about synergy, teamwork, and innovation while at the same time exhorting you to stay in your swim lane. If as famed business guru Peter Drucker writes, “Culture eats strategy for breakfast,” then we’ve been asked to eat a dog’s breakfast at work for far too long! 
A little truth in every joke. 
Join the fun as the two lead authors and 50 other contributors offer their humorous take on how the workplace really operates. With almost 600 diabolical definitions to enjoy, you're sure to find plenty to smile about.

Blah, Blah, Blah: A Snarky Guide to Office Lingo

Humor & Entertainment

Moskowitz, Howard

Humor

Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals

Economics

Hertfordshire Soldiers of The Great War (Your Towns & Cities in the Great War)

Europe

Frontline Books

See the best price to sell, buy, or rent books by Hill, Dan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hill, Dan

See the best price to sell, buy, or rent books by Hill, Dan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Body of Truth: Leveraging What Consumers Can't or Won't Say

Emotionomics: Leveraging Emotions for Business Success

About Face: The Secrets of Emotionally Effective Advertising

Famous Faces Decoded: A Guidebook for Reading Others

Two Cheers for Democracy: How Emotions Drive Leadership Style

First Blush: People's Intuitive Reactions to Famous Art

Famous Faces Decoded: A Guidebook for Reading Others

Blah, Blah, Blah: A Snarky Guide to Office Lingo

Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals

Hertfordshire Soldiers of The Great War (Your Towns & Cities in the Great War)