This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

Public Relations for the New Europe

Business & Money

Morris, Trevor

Goldsworthy, Simon

Industries

PALGRAVE~MACMILLAN

A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.

PR Today: The Authoritative Guide to Public Relations

Marketing & Sales

Public Relations Ethics

Business Culture

Routledge

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.

Public Relations Ethics: The Real-World Guide

This is a paper version of the successful book on duck production. Ducks are kept for profit in a great diversity of circumstances in both temperate and tropical climates. Outlining the biology of the domestic duck, this book also combines the authors' considerable practical and scientific experience to provide quantitative descriptions of nutritional and environmental effects on growing and breeding ducks, as well as practical advice on husbandry, housing and management. It is an essential resource for duck industry practitioners, researchers, and students.

Domestic Duck Production: Science and Practice

Science & Math

Cherry, Peter

Biological Sciences

CABI

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world―not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors’ rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession.

Red Globe Press

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

Engineering & Transportation

Engineering

See the best price to sell, buy, or rent books by Morris, Trevor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Morris, Trevor

See the best price to sell, buy, or rent books by Morris, Trevor. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Public Relations for the New Europe

PR Today: The Authoritative Guide to Public Relations

Public Relations Ethics

Public Relations Ethics: The Real-World Guide

Domestic Duck Production: Science and Practice

PR Today: The Authoritative Guide to Public Relations

Public Relations for the New Europe

Domestic Duck Production: Science and Practice