PR Today: The Authoritative Guide to Public Relations
0230240097
9780230240094
Description:
A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.
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The PR Today: The Authoritative Guide to Public Relations book is in very low demand now as the rank for the book is 1,947,659 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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