For courses in marketing or product management, this text examines the analytical, decision-making and planning concepts and tools available to market, product and brand managers. Issues covered include product policy, new product development and line modification. It describes the similarities, within the marketing plan, between the development of new products and the management of existing programmes, covering the strategies that underlie both, and teaches the strategic approach a product manager takes in integrating value-creation with market planning. MARMIX, an interactive computer program, allows the reader to test models used in the text and to analyze new product problems.

Product Planning and Management: Designing and Delivering Value (MCGRAW HILL SERIES IN MARKETING)

Business & Money

Moore, William L.

Pessemier, Edgar A.

Management & Leadership

Mcgraw-Hill College

The Roswell Incident

Explores every aspect of the mysterious alleged UFO crash near Roswell, New Mexico, investigating the suspected government cover-up while collecting the testimonies of civilian and military witnesses and presenting existing evidence. Reissue.

Religion & Spirituality

BERLITZ, CHARLES

New Age & Spirituality

Berkley_Pub Group

One day in 1943, at the Philadelphia Navy Yard, something happened . . . Suddenly the U.S.S. Eldridge, a fully manned destroyer escort, vanished into a green fog, within seconds appeared in Norfolk, Virginia, and then reappeared in Philadelphia! For over thirty-six years officials have denied this, have denied any experimentation to render matter invisible -- have denied the reality of THE PHILADELPHIA EXPERIMENT. If so, why -- * were all the men aboard ship who survived discharged as mentally unfit? * did a scientific researcher on the project meet a mysterious death? * were identities hidden, documents lost, and amazing connections between UFO sightings and events in the Bermuda Triangle denied? THE PHILADELPHIA EXPERIMENT -- the first full-length documented report on a chilling unsolved mystery that's been discussed for years. Now, official documents and first-hand stories have been revealed. Here is the truth in a report so shattering it is difficult to believe it's NOT fiction.

The Philadelphia Experiment: Project Invisibility

History

Military

Putnam Adult

The Philadelphia Experiment: Project Invisibility: The Startling Account of a Ship that Vanished-and Returned to Damn Those Who Knew Why...

Americas

Random House Publishing Group

The Mind in Chains: The Autobiography of a Schizophrenic

Literature & Fiction

Literary

Literary Licensing, LLC

2017 Reprint of 1955 Edition.  Full facsimile of the original edition, not reproduced with Optical Recognition Software.  In this classic account of schizophrenia, Moore describes his struggle with madness.  “How does it feel to be treated as mad?  How do things look to you?  And, above all, how do you preserve hope and dignity and keep your identity in a hospital for the insane?  This unique and powerful book is authored by an ex-Marine and graduate student who suddenly finds himself stigmatized as a schizophrenic and committed to an insane asylum.  It lays bare the secrets and hiding places of the soul with a frankness that will astonish the reader.”  From Dust Jacket.  The “Mind in Chains” combines the interest of a study of schizophrenia with the fascination of a detective story.

The Mind In Chains: The Autobiography Of A Schizophrenic

The Roswell Incident was the most important UFO encounter of our century. But the facts about the incident are still being hidden from the American public. This groundbreaking book not only explores every aspect of the mysterious UFO crash near Roswell, New Mexico, but also probes the bizarre government cover-up that began within hours of the discovery and has continued right up to the present day.

Fine Communications

2017 Reprint of 1955 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. In this classic account of schizophrenia, Moore describes his struggle with madness. “How does it feel to be treated as mad? How do things look to you? And, above all, how do you preserve hope and dignity and keep your identity in a hospital for the insane? This unique and powerful book is authored by an ex-Marine and graduate student who suddenly finds himself stigmatized as a schizophrenic and committed to an insane asylum. It lays bare the secrets and hiding places of the soul with a frankness that will astonish the reader.” From Dust Jacket. The “Mind in Chains” combines the interest of a study of schizophrenia with the fascination of a detective story.

Health, Fitness & Dieting

Mental Health

Martino Fne Books

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Books by Moore, William L.