International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy of International Business, 11e includes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

International Business: The Challenge of Global Competition

Business & Money

Geringer, Michael

McNett, Jeanne

Ball, Donald

McCulloch, Wendell

Minor, Michael

International

McGraw/Hill/Irwin

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

McNett, Jeanne M.

Mcgraw-Hill College

International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

International Business: The Challenge of Global Competition w/ CESIM access card

About the Author Professor of marketing and international business at the University of Texas, Pan American. He was educated at the University of North Carolina, American University, and Cornell and holds a PhD from Vanderbilt University. His research focuses on comparative consumer behavior, international marketing strategy, political risk, and the consumption of high-technology experiential products. He has published in the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, the Journal of Services Marketing, International Business Review, Journal of Interactive Advertising, and elsewhere. He has written for business and popular media from PCWeek to Tennessee Business Magazine.Professor of strategy and international management at California Polytechnic University in San Luis Obispo. He earned a BS in business at Indiana University and MBA and PhD degrees at the University of Washington. He has authored or edited 14 books and monographs, over 110 published papers, and over 35 case studies; he serves on the editorial boards of several leading international academic journals; he served as the Saastamoinen Foundation Chair at the Helsinki School of Economics in Finland; he was the founding chair of the Strategic Alliances Committee of the Licensing Executives Society; he served as the chair of both the International Business and the Strategy and Policy divisions of the Administrative Sciences Association of Canada; and he is past chairperson of the Academy of Management’s International Management division. His research has appeared in the Strategic Management Journal, Academy of Management Journal, Journal of International Management, Columbia Journal of World Business, Management International Review, Journal of Management Studies, Human Resource Management Journal, Long Range Planning, Organisation Studies, and Journal of Applied Psychology, among others. He has received 11 “best paper” awards for his research, including the Decade Award for most influential article from the Journal of International Business Studies. His teaching performance has earned numerous awards in the United States, Canada, Asia, Africa, Australia, and Europe, including the University Distinguished Teacher Award. He was the first recipient of the International Educator Award from Cal Poly, and he endowed a scholarship for students to work and study internationally.Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.Professor of management at Assumption College, in Worcester, Massachusetts. She earned a Ph.D. at the University of Massachusetts Amherst and an MBA at the Cass School of Business, City University, London. She has had expatriate assignments in Germany, the UK, Saudi Arabia, Japan, and Korea. Her interests include the role of culture in international business and the pedagogy of international management. Her publications include The Blackwell Encyclopedia of Management. Vol. VI: International Management, 2nd ed., Oxford, UK: Blackwell Publishing (2005); and The Blackwell Handbook of Global Management, Oxford, UK: Blackwell Publishing (2004). Her teaching, research and presentations have received many awards, including The Roethlisberger Best Paper of the Year Award from the Journal of Management Education and the Alpha Phi Alpha Teacher of the Year Award. Her articles have been included in journals and collections focused on teaching in the area of international business. She is an avid master rower and

Connect 1-Semester Access Card for International Business

McGraw–Hill Education

Loose-Leaf for Consumer Behavior

DONAVAN TODD

Mowen, John

Marketing & Sales

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

International Business: The Challenge of Global Competition, 13th Edition

Irwin Professional_Pub

International Business with CESIM Global Challenge Simulation Access Card + Connect Plus

Book by Ball, Donald, Geringer, Michael, Minor, Michael, McNett, Jeanne

Loose Leaf International Business with Connect Access Card

A Concise, yet complete, review of the fields of consumer behavior. The book provides professionals with a source for understanding why consumers act as they do. It is a revised slimmed down version of Consumer Behavior by the same authors The Book integrates the consumer behavior principles with managerial strategy considerations. It gives a means of developing managerial action plans. For Market Research, Sales, and Public Relations professionals.

Consumer Behavior: A Framework

Mowen, John C.

PRENTICE/HALL

See the best price to sell, buy, or rent books by Minor, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Minor, Michael

See the best price to sell, buy, or rent books by Minor, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Business: The Challenge of Global Competition

International Business: The Challenge of Global Competition

International Business: The Challenge of Global Competition w/ CESIM access card

Connect 1-Semester Access Card for International Business

Loose-Leaf for Consumer Behavior

International Business: The Challenge of Global Competition, 13th Edition

International Business with CESIM Global Challenge Simulation Access Card + Connect Plus

Loose Leaf International Business with Connect Access Card

International Business: The Challenge of Global Competition

Consumer Behavior: A Framework