This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

Loose-Leaf for Marketing

Business & Money

Hunt, Shane

Mello, John

Marketing & Sales

McGraw–Hill Education

Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students’ lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill’s Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course.

Connect 1-Semester Access Card for Marketing

Connect Marketing with LearnSmart 1S Access Card for Marketing

McGraw/Hill/Irwin

McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.

Marketing

Marketing with Connect Access Card and Practice Marketing Access Cards

Hunt, C.

Irwin Professional_Pub

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect.

Loose Leaf Marketing with Connect Access Card

Marketing with Connect Plus for Marketing with LearnSmart 1S Access Card

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. • Integration of key topics that are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics. • Seamlessly integrated results-driven technology. • The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

Marketing Loose Leaf

Deitz, George

McGraw=Hill

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. Integration of key topics that are part of the daily fabric of marketing― globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

See the best price to sell, buy, or rent books by Mello, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mello, John

See the best price to sell, buy, or rent books by Mello, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Loose-Leaf for Marketing

Connect 1-Semester Access Card for Marketing

Connect Marketing with LearnSmart 1S Access Card for Marketing

Marketing

Marketing with Connect Access Card and Practice Marketing Access Cards

Loose Leaf Marketing with Connect Access Card

Marketing with Connect Plus for Marketing with LearnSmart 1S Access Card

Marketing Loose Leaf

Marketing