Custom Publication: Microsoft Office for Academic Success

Computers & Technology

David Beskeen

Carol Cram

Jennifer Duffy

Lisa Friedrichsen

JUNE JAMRICH PARSONS

DAN OJA

Donald I. Barker

Melissa Barker

Katherine Pinard

Elizabeth Reding

Networking & Cloud Computing

Nelson Cengage Adapted

Social Media Marketing: A Strategic Approach

Mary Lou Roberts

Debra Zahay

Janna Parker

Cengage Learning'

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Social Media Marketing

Business & Money

Industries

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Books by Melissa Barker