Social Media Marketing

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Social Media Marketing image
ISBN-10:

1133589278

ISBN-13:

9781133589273

Author(s): Melissa Barker
Edition: International edition
Released: Jan 01, 2012
Format: Paperback, 250 pages

Description:

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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