<p>Presents contemporary methods and models of strategic management in a mainly European context and introduces microcomputers into the field of business policy. The book achieves a balance between the theoretical and practical aspects of strategic management. A software package for carrying out the techniques and using the tools presented is also available.</p>

Tools and Techniques for Strategic Management

McNamee, Patrick B.

Business & Money

Pergamon Pr

Presents contemporary methods and models of strategic management in a mainly European context and introduces microcomputers into the field of business policy. The book achieves a balance between the theoretical and practical aspects of strategic management. A software package for carrying out the techniques and using the tools presented is also available.

Tools & Techniques for Strategic Management

McNamee, P B

Management & Leadership

Pergamon Title

European Cases in Competitive Strategy

This selection of papers from "Long Range Planning - The International Journal of Strategic Management" examines the evolution of competitive advantage over the past decade, setting out areas of major change and areas which have been less subject to change. It begins by examining how strategic management has been influenced by the transformation of industries and the changes in the rules for success, and the dramatic rise in the strategic importance of information technology. In many industries, the established rules of the game no longer apply, and their continued use will most likely lead to failure, even for firms which appear to have unassailable positions of strength. It is not that strategic planning has failed, but rather that in a previous era of greater certainty and clearer boundaries, the unquestioning application of established strategic rules often worked. In the new era of competitive uncertainty and uncertain boundaries, many of the rules of strategy still apply, but they can only have utility when applied in an appropriate context. The book concludes that when clarity exists about business definition, industry definition and competitor definition and how strategic techniques or measures should be applied, then the strategic fundamentals which have obtained for many years are likely to continue to do so.

Developing Strategies for Competitive Advantage (The Best of Long Range Planning, 5)

Emerald Publishing Limited

Management Accounting: Strategic Planning and Marketing

Elsevier Science & Technology Books

Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons: * the drive and strategic vision of their managers and * they follow strategic rules which confer success The title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overcome such problems. Additionally an underlying philosophy of the book is that the most effective strategies for all firms are those which are developed and implemented by the managers themselves and not by outside advisers. Consequently the book provides a blueprint for any manager in any firm to develop and implement a strategic market plan. Strategic Market Planning reflects the experiences which the author has working closely with managers in many industries, ranging from banking to retailing to aircraft manufacturing, in varied European locations. Consequently the book is written in a register of clear language which should appeal to managers and students of business.

Strategic Market Planning: A Blueprint for Success

John Wiley & Son Ltd

For all those interested in strategic management, including managers and advanced business students, this guide to practical strategic management includes a disk which will carry out all the calculations in the text. The guide presents the core concepts in strategic management, a good knowledge of the language of strategy, and the computing skills to develop planning models. Annotation copyright Book News, Inc. Portland, Or.

Strategic Management: A Pc-Based Approach/Book and Disk

Butterworth-Heinemann

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Books by McNamee, Patrick B.