Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read 
No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life. Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success. These are the 7 Tenets of Taxi Terry:<ol>
<li>Set high expectations--then, exceed them! </li>
<li>Delivering what helps the customer . . . helps you. </li>
<li>Customers are people--so, personalize the experience. </li>
<li>Think logically--then act creatively and consistently. </li>
<li>Make the customer the star of your show! </li>
<li>Help your customers to come back for more. </li>
<li>Creating joy for your customer will make your work--and life--more joyful!</li>
</ol> If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on "internal customers"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins. 7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go. PRAISE FOR 7 TENETS OF TAXI TERRY: 
 "Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more." -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates "McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition." -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People "McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons." -- Randy G. Pennington, author of the award-winning bestseller Make Change Work "This book is another masterpiece from the brilliant business mind of Scott McKain." -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach "I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience." -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

Business & Money

McKain, Scott

Business Culture

McGraw=Hill

Every day your organization-and you-are in the spotlight. Your employees are performing and the audience-your customers-will love the show, hate it, or worst of all ignore it. Scott McKain has discovered wha tthe film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience. 
<ul>
<li>Tell your story well. It will make you a star.</li>
<li>Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you.</li>
<li>Practice the eight essential acts your customers want you to perform. </li>
<li>Your employees are the stars of the show. Treat them that way.</li>
<li>Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.</li>
</ul>
"No matter what your business," says Scott McKain, "you are always on stage. Make your performance one that leaves your customers with a feeling of Wow!"

All Business is Show Business

Processes & Infrastructure

Thomas Nelson. Inc.

Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty. 
What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.

What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

<h4>Inspired by the Ideas and Insight of Taxi Terry...The Best Guide to Customer Service You Will Ever Read</h4> No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life. Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success. These are the 7 Tenets of Taxi Terry: <ul> <li>Set high expectations--then, exceed them!</li> <li>Delivering what helps the customer . . . helps you.</li> <li>Customers are people--so, personalize the experience.</li> <li>Think logically--then act creatively and consistently.</li> <li>Make the customer the star of your show!</li> <li>Help your customers to come back for more.</li> <li>Creating joy for your customer will make your work--and life--more joyful!</li> </ul> If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on "internal customers"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins. 7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go. PRAISE FOR 7 TENETS OF TAXI TERRY: "Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more." -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates "McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition." -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People "McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons." -- Randy G. Pennington, author of the award-winning bestseller Make Change Work "This book is another masterpiece from the brilliant business mind of Scott McKain." -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach "I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience." -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

7 Tenets of Taxi Terry (PB)

Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever ReadNo matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver―especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events―with stunning success.These are the 7 Tenets of Taxi Terry:1. Set high expectations―then, exceed them!2. Delivering what helps the customer...helps you.3. Customers are people―so, personalize the experience.4. Think logically―then act creatively and consistently.5. Make the customer the star of your show!6. Help your customers to come back for more.7. Creating joy for your customer will make your work―and life―more joyful!If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on "internal customers"―the people you rely on every day within your own company―the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.7 Tenets of Taxi Terry is your road map to an extraordinary journey―full of wonderful encounters and mutually rewarding experiences―that will take you anywhere you want to go.

McGraw-Hill Education on Brilliance Audio

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? "ALL Business is STILL Show Business" reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. Fifteen years ago, the original "ALL Business is Show Business" offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace. In this new "reboot" from the original edition, we realize that in a time where a former reality television star is now President of the United States -- and movies are a significant part of our nation's exports -- this principle has never been more applicable, or critical, for organizational and individual success. This is NOT about "fluff," comedy, or flash. It's a serious business book about a solid business philosophy that can make the difference for you and your organization. You'll learn how the entertainment industry creates a powerful emotional connection with its customers; how they take a product that is not successful and turn it into a blockbuster, how they ensure repeat and referral business -- and how you can do the same. From the author of a book named by several major newspapers -- including the "Miami Herald" -- as one of the "ten best business books of the year," comes new and important insights that will significantly influence and impact you...and your organization. Because, "ALL Business is STILL Show Business!"

ALL Business is STILL Show Business: Create Distinction and Earn Standing Ovations From Customers in a Hyper-competitive Marketplace

Management & Leadership

CreateSpace Independent Publishing Platform

Every day your organization - and you - are in the spotlight. Your employees are performing and theaudience - your customers - will love the show, hate it, or worst of all ignoreit. Scott McKain has discovered what the film, television, and music industrieshave known for years: to be successful, you must create an emotional link with youraudience.
In a recent survey, Scott says, more than 70% of shoppers said theywould tend to switch where they buy things if it were "more fun" toshop somewhere else. You can get customers to switch to your business by makingthem enjoy dealing with you. In straightforward, practical language and plentyof real-life examples, ALL Business is Show Business tells how to createexperiences that will make customers want to do business with you again andagain.
<ul>
<li>Tell your story well. It will make you a star.</li> <li>Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you.</li> <li>Practice the eight essential acts your customers want you to perform.</li> <li>Your employees are the stars of the show. Treat them that way.</li> <li>Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.</li>
</ul>
"No matter what your business," says Scott McKain, "you arealways on stage. Make your performance one that leaves your customers with afeeling of Wow!"

All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers

Business Development & Entrepreneurship

Rutledge Hill Pr

Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before.
Can your customers tell the difference between you and the competition?
It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.
If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.
 Endorsements
"In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly
"Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of The Little Red Book of Selling
"The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning
"In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie
"I could not stop reading.making notes.writing our staff and our suppliers.about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, Collapse of Distinction is a distinctive piece of business and personal literature." --Ty Boyd, Founder and Chairman, Executive Learning Systems
"If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!" --Larry Winget, television personality and New York Times best-selling author of People Are Idiots and I Can Prove It

The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails

The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails (Nelsonfree)

See the best price to sell, buy, or rent books by McKain, Scott. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by McKain, Scott

See the best price to sell, buy, or rent books by McKain, Scott. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

All Business is Show Business

What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

7 Tenets of Taxi Terry (PB)

7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

ALL Business is STILL Show Business: Create Distinction and Earn Standing Ovations From Customers in a Hyper-competitive Marketplace

All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers

The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails

The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails (Nelsonfree)