What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

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What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave image
ISBN-10:

0785288368

ISBN-13:

9780785288367

Author(s): McKain, Scott
Released: Jan 01, 2006
Format: Paperback, 195 pages
Related ISBN: 9780785211983

Description:

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

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