This book is designed to help industrial salespeople to improve and develop their selling skills and demonstrates how to sell industrial products more successfully in a competitive marketplace. Based on a self help approach each chapter is backed up with case studies and exercises. Malcolm McDonald is also the author of "Marketing Plans, How to Sell a Service" and "The Marketing Plan: A Practical Guide for Managers".

Effective Industrial Selling

McDonald, Malcolm H. B. With Leppard, John

Business & Money

Heinemann Professional Publishing

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Books by McDonald, Malcolm H. B. With Leppard, John

See the best price to sell, buy, or rent books by McDonald, Malcolm H. B. With Leppard, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Effective Industrial Selling