Today's news media are increasingly affected by the emergence of electronics and interactive technology and the quickening pace of contemporary life. Yet the time-honored skills of copy editing and news judgment are still necessary. News professionals of the future need a combination of emerging and traditional skills to prepare themselves for editing in the 21st century. "Contemporary Editing" is the definitive text to equip your students with both the basic skills of effective publications editing, and the context to deal with the changing nature of the print medium and news forums. Each chapter opens with an overview and ends with a summary of the topics covered in the chapter. Boxes highlight important points, while step-by-step editing helps students think critically about making editorial decisions and news judgements. Profiles of industry professionals give students the inside scoop on successful journalists. Photos, illustrations, graphs, and sample articles add to the lively writing and visual appeal of the book.

Contemporary Editing

Reference

McAdams, Katherine C.

Friend,Cecilia

Challenger,Don

McAdams,Katherine

Words, Language & Grammar

McGraw-Hill Humanities/Social Sciences/Languages

Reaching Audiences Plus MySearchLab with eText -- Access Card Package

Writing, Research & Publishing Guides

Pearson

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book.  The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them.  For anyone interested in media and news writing.

Reaching Audiences: A Guide to Media Writing (3rd Edition)

Yopp, Jan Johnson

Allyn&Bacon

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

Student Workbook

Politics & Social Sciences

Social Sciences

Reaching Audiences: A Guide to Media Writing is the essential writing handbook for any student who want a brief yet thorough guide to correct, clear writing for the media. This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.

Reaching Audiences: A Guide to Media Writing

Thornburg, Ryan M.

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

Student Workbook for Reaching Audiences: A Guide to Media Writing

Reaching Audiences

PEARSON

Yopp, Jan Johnson, McAdams, Katherine C.

Reaching Audiences New Mysearch Lab Access Card: With Pearson eText

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