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Reaching Audiences: A Guide to Media Writing (3rd Edition)

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Reaching Audiences: A Guide to Media Writing (3rd Edition) image
ISBN-10:

0205359221

ISBN-13:

9780205359226

Author(s): Yopp, Jan Johnson; McAdams, Katherine C.
Edition: 3
Released: Aug 19, 2002
Publisher: Allyn&Bacon
Format: Paperback, 383 pages
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Description:

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.

Best prices to buy, sell, or rent ISBN 9780205359226

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