From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

Next Now: Trends for the Future

Business & Money

Salzman, Marian

Matathia, Ira

Marketing & Sales

St. Martin's: Griffin

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Buzz: Harness the Power of Influence and Create Demand

O'Reilly, Ann

Economics

wiley

A guide to the future of global business from two advertising experts predicts how current technology will change cultures, life, and business, sometimes in unexpected ways, giving advice on how best to use this information. 35,000 first printing. Tour.

Next: A Spectacular Vision of Trends for the Near Future

Salzman, Marian L.

Overlook Books

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around “übersexuals” and “metrosexuals”—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

The Future of Men

PALGRAVE~MACMILLAN

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact―from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world―they were the ones to create the buzz around "übersexuals" and "metrosexuals"―to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

Predicting that technological developments already in existence will dramatically affect the next five to ten years, a guide to making decisions for the near future explains how to apply this information in business and personal arenas. Reprint.

Next: Trends for the Near Future

Literature & Fiction

Ann O'Reilly

Contemporary

Barcelona. 23 cm. 448 p. Encuadernación en tapa blanda de editorial ilustrada. Traducción de Emilio G. Muñiz y Emma R. Fondevila. Planeta divulgación. Traducción de: Trends for the near future. Civilización futura. Salzman, Marian .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. ISBN: 84-08-03779-X

Tendencias (Spanish Edition)

Planeta Pub Corp

See the best price to sell, buy, or rent books by Matathia, Ira. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Matathia, Ira

See the best price to sell, buy, or rent books by Matathia, Ira. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Next Now: Trends for the Future

Buzz: Harness the Power of Influence and Create Demand

Next: A Spectacular Vision of Trends for the Near Future

The Future of Men

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

Next Now: Trends for the Future

Next: Trends for the Near Future

Tendencias (Spanish Edition)