Ultimate Guide to Local Business Marketing (Ultimate Series)

Google AdWords looks easy but proves to be hard. Local business marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google," "Facebook traffic," "Social Media expertise" and myriads of advertising opportunities.

And most local business owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results.

NOW YOU CAN MASTER LOCAL ONLINE MARKETING AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build a complete local marketing campaign.

You'll discover how to:

• Capture high-quality leads from Google AdWords and Bing in 48 hours
• Master the components of a high-converting campaign and get the most visitors and phone calls for your buck
• Secure Online Lead Generation that brings new customers
• Harness mobile search advertising and Facebook ads for maximum results

Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From local online advertising to local listings, maps and reviews to social outreach, effective content development and PR, this guide goes beyond local SEO, delivering tools so entrepreneurs can build a comprehensive online advertising campaign.