For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy.

Marketing Research and Spss 10.0 Se

Business & Money

Malhotra, Naresh K.

Marketing & Sales

Pearson College Div

Slight shelf and edge wear. CD ROM is included. If applicable, CD ROM, Online access or codes are not guaranteed to work. Pages are clean and binding is tight.

Marketing Research: An Applied Orientation

Management & Leadership

For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

Basic Marketing Research: A Decision-Making Approach

Peterson, Mark

This package contains the following components:  -0132544482: Basic Marketing Research -0132151715: IBM SPSS 18.0 Integrated Student Version -0132544563: Study Guide with Technology Manual for Basic Marketing Research

Basic Marketing Research + IBM Spss 18.0 Integrated Student Version + Study Guide

Basic Marketing Research: Integration of Social Media

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --

Essentials of Marketing Management Mymarketinglab With Pearson Etext Access Card

Grover, Rajiv K

Written from the perspective of users of marketing research, this easy to read and understand book presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues—in total quality management, international marketing, technology, ethics, and the Internet. A four-part organization outlines a six-step framework for conducting market research. Part I provides an introduction to marketing research and discusses problem definition; Part II covers research and design; Part III presents field work and data preparation; and Part IV looks at data analysis and communicating the research. For all professionals who are either users or providers of marketing research.

Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

MALHOTRA, NARESH

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.

PRENTICE/HALL

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.

See the best price to sell, buy, or rent books by Malhotra, Naresh K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Malhotra, Naresh K.

See the best price to sell, buy, or rent books by Malhotra, Naresh K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Research and Spss 10.0 Se

Marketing Research: An Applied Orientation

Basic Marketing Research: A Decision-Making Approach

Marketing Research: An Applied Orientation

Basic Marketing Research + IBM Spss 18.0 Integrated Student Version + Study Guide

Basic Marketing Research: Integration of Social Media

Essentials of Marketing Management Mymarketinglab With Pearson Etext Access Card

Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

Marketing Research: An Applied Orientation

Basic Marketing Research: A Decision-Making Approach