Basic Marketing Research: A Decision-Making Approach
Description:
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Best prices to buy, sell, or rent ISBN 9780131548657
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