Bottom-line Selling: The Sales Professional's Guide to Improving Customer Profits

Details the basic tools needed to understand a customers' business issues, increase customer's profits, and maximize sales performance, and explains financial reports and statements

Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits

Business & Money

Malcolm, Jack

Management & Leadership

Contemporary Books

Marketing & Sales

When your big moment comes, will you be ready? Strategic sales presentations, those given to high level decision makers at the crucial time in the sales process, are the most highly leveraged activities in sales--and those that most sales professionals are least prepared for. Strategic Sales Presentations prepares you for the presentations that could make or break you as an accomplished sales professional. And it will help polish your skills for any presentation that matters. This is a presentation book like no other! In Strategic Sales Presentations you will improve your ability to: <ul> <li>Position yourself strategically for success</li> <li>Craft presentations that speak the language of senior decision makers</li> <li>Deliver engagingly, confidently and professionally</li> </ul> You will see the concepts in action as Jack Malcolm expertly weaves an example of a strategic sales presentation throughout the book. Implement the ideas from this book and you will be able to create a clear, concise, compelling presentation that you will be able to confidently present to executives. This book will take your presentations to a new level! "This book will transform any salesperson into a strategic salesperson and the more strategic you are, the higher value you sell."-Nancy Duarte, CEO, Duarte, Inc. award winning author of slide:ology and Resonate "Do you want to learn, step-by-step, how to design, build, and deliver compelling strategic sales presentations that will achieve your objectives with senior executives? This is where you need to start-and finish. It's the most comprehensive, direct, and insightful book on the subject that I've read."-Dave Stein, CEO and Founder, ES Research Group "After spending countless hours listening to sales presentations during my career, I wish every salesperson had read a copy of Jack Malcolm's Strategic Sales Presentations. From the perspective of a sales decision-maker, had a salesperson utilized the exceptional wealth of experience and how-to practicality offered in this dynamic resource they would have clearly differentiated their sales presentation in every competitive situation."-R. Luke Lively-- Financial Service Industry Consultant, C-Level executive for over 20 years including CEO of three banks, and author of A Questionable Life

Strategic Sales Presentations

CreateSpace Independent Publishing Platform

Your customers and prospects are too busy to bother with any salesperson who promises to "add value" without an in-depth understanding of their business. The only way to add measurable value to your customers-the kind that gets the attention of high-level decision makers-is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them. Bottom-Line Selling shows you how to stand out by becoming a cash flow engineer. "I read a lot of business books, more than 100 a year, and I can say without question that Bottom-Line Selling is absolutely one of my all time favorites. If you want to clearly understand how to use business acumen, competitive intelligence and your customer's financials to position yourself as a trusted advisor and close major deals, this is a MUST read book."-John Spence - one of America's top 100 business thought leaders "I receive several calls each day from salespeople attempting to get on my calendar to pitch their product or service. I never cease to be amazed at how low the quality is of the calls and emails that I get and how little the people know about my business. If they read this book, they may have a chance to get my attention."-Bill Davidson, Senior Vice President, Global Marketing and Investor Relations, Qualcomm "When dealing with today's crazy-busy customers, it's imperative to be fully prepared to discuss how you can create meaningful business improvement for them. That's why I like Bottom-Line Selling. It shows you how to make sense of your customer's numbers, find untapped opportunities and immediately position yourself as an invaluable resource."-Jill Konrath, author of SNAP Selling and Selling to Big Companies "The ability to connect with our customers, intelligently discussing the business issues is critical to sales success. Jack Malcolm's Bottom-Line Selling is the best resource I've seen to help sales people have meaningful conversations on business and financial issues. It's a must read for all sales professionals and should be a desktop reference for anyone who deals with customers."-Dave Brock, President and CEO, Partners In EXCELLENCE "Rarely in sales do you find a methodology that goes past just getting the deal and actually gives you a model to demonstrate significant top and bottom line impact for your customers. In today's world where multi-level sales relationships are even more critical than ever, Bottom-Line Selling is a fantastic working guide to anyone who wants to be a world class consultative seller."-Alexander Turnbull, Director, Fonterra.

Bottom Line Selling: The Sales Professional's Guide to Improving Customer Profits

What is lean communication and why do you need it? Lean communication is a mindset and a set of principles and practices to apply lean thinking to become a better thinker and communicator. In the manufacturing world, lean thinking has produced exceptional improvements in productivity and customer value. Manufacturing is a process that takes in raw materials, applies work to them, and produces something a customer values. Lean thinking, with its single-minded focus on creating more value with less waste, carries many lessons that also apply directly to communication, which is a process that takes in information, applies thinking to them, and produces a message a listener values. This book distills those lessons into ten powerful keys to maximize the value others get from hearing or reading your ideas.As a knowledge worker, you need lean communication more than ever today. That’s because your contribution depends on your ability to communicate ideas and insights that others can use to improve personal or business outcomes. That task is becoming ever more challenging as the ever-expanding volume of information makes it more difficult to separate useful signals from the noise. Precisely because talk is so cheap, fast, and ubiquitous, useful and meaningful communication is at the same time harder than it’s ever been. The very ease of generating and transmitting it means that useless information is churned out much faster than ever, and it becomes tougher for your listeners to get exactly what they need to make good decisions or take the right action. They often feel like the Ancient Mariner: “Water, water, everywhere, nor any drop to drink.”Your listeners will naturally gravitate to those who provide useful information briefly and clearly, so your path to increased influence and sustained attention depends on giving them more value with less waste—to talk less and say more.

Lean Communication: Talk Less, Say More

Skills

Wisdom/Work

What is lean communication and why do you need it? Lean communication is a mindset and a set of principles and practices to apply lean thinking to become a better thinker and communicator. In the manufacturing world, lean thinking has produced exceptional improvements in productivity and customer value. Manufacturing is a process that takes in raw materials, applies work to them, and produces something a customer values. Lean thinking, with its single-minded focus on creating more value with less waste, carries many lessons that also apply directly to communication, which is a process that takes in information, applies thinking to them, and produces a message a listener values. This book distills those lessons into ten powerful keys to maximize the value others get from hearing or reading your ideas. As a knowledge worker, you need lean communication more than ever today. That's because your contribution depends on your ability to communicate ideas and insights that others can use to improve personal or business outcomes. That task is becoming ever more challenging as the ever-expanding volume of information makes it more difficult to separate useful signals from the noise. Precisely because talk is so cheap, fast, and ubiquitous, useful and meaningful communication is at the same time harder than it's ever been. The very ease of generating and transmitting it means that useless information is churned out much faster than ever, and it becomes tougher for your listeners to get exactly what they need to make good decisions or take the right action. They often feel like the Ancient Mariner: "Water, water, everywhere, nor any drop to drink." Your listeners will naturally gravitate to those who provide useful information briefly and clearly, so your path to increased influence and sustained attention depends on giving them more value with less waste-to talk less and say more.

Lean Communication

"Lisbon: City of the Sea" is a beautifully written portrait of a much loved city, from its origins in Greek legend to the present day. Malcolm Jack vividly captures the rich and unique history of this haunting and attractive port whose prominent position on the Tagus estuary has inextricably bound its character with the sea. Lisbon is a city of steep inclines and complicated, unsymmetrical streets that criss-cross the hills only in the Baixa area near the river and in the more modern, northern part of the city does any form of a grid system appear. It has enjoyed a political history that has directed Portugal's focus more overseas than inland towards continental Europe, in part because of Spain's geographical position. Thus, the city has been stretched in one direction toward Brazil and in another toward the Cape of Good Hope and from there to Asia and the East. Beginning with its earliest inhabitants, Jack traces the city's life through its imperial success in the sixteenth century and the devastating earthquake that humbled the city and shocked Europe in 1755 to its current position as a vibrant and successful European capital. Lisbon's romantic atmosphere has captured the imaginations of foreigners through the ages. Poets, writers and musicians have all drawn inspiration from different parts of Lisbon. This sensitive exploration of the city's many aspects draws out its cosmopolitan nature, as well as its colourful culture and self-image and brings us closer to understanding its true spirit. Engaging and accessible, this book will appeal to Lisbon's many visitors as well as anyone interested in European history.

Lisbon, City of the Sea: A History

History

Europe

I.B.Tauris

Your customers and prospects are too busy to bother with any salesperson who promises to "add value" without an in-depth understanding of their business. The only way to add measurable value to your customers-the kind that gets the attention of high-level decision makers-is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them. Bottom-Line Selling shows you how to stand out by becoming a cash flow engineer. "I read a lot of business books, more than 100 a year, and I can say without question that Bottom-Line Selling is absolutely one of my all time favorites. If you want to clearly understand how to use business acumen, competitive intelligence and your customer's financials to position yourself as a trusted advisor and close major deals, this is a MUST read book."-John Spence - one of America's top 100 business thought leaders "I receive several calls each day from salespeople attempting to get on my calendar to pitch their product or service. I never cease to be amazed at how low the quality is of the calls and emails that I get and how little the people know about my business. If they read this book, they may have a chance to get my attention."-Bill Davidson, Senior Vice President, Global Marketing and Investor Relations, Qualcomm "The ability to connect with our customers, intelligently discussing the business issues is critical to sales success. Jack Malcolm's Bottom-Line Selling is the best resource I've seen to help sales people have meaningful conversations on business and financial issues. It's a must read for all sales professionals and should be a desktop reference for anyone who deals with customers."-Dave Brock, President and CEO, Partners In EXCELLENCE "Rarely in sales do you find a methodology that goes past just getting the deal and actually gives you a model to demonstrate significant top and bottom line impact for your customers. In today's world where multi-level sales relationships are even more critical than ever, Bottom-Line Selling is a fantastic working guide to anyone who wants to be a world class consultative seller."-Alexander Turnbull, Director, Fonterra.

Booktrope

When your big moment comes, will you be ready? Strategic sales presentations, those given to high level decision makers at the crucial time in the sales process, are the most highly leveraged activities in sales—and those that most sales professionals are least prepared for. Strategic Sales Presentations prepares you for the presentations that could make or break you as an accomplished sales professional. And it will help polish your skills for any presentation that matters. This is a presentation book like no other! In Strategic Sales Presentations you will improve your ability to: • Position yourself strategically for success • Craft presentations that speak the language of senior decision makers • Deliver engagingly, confidently and professionally. You will see the concepts in action as Jack Malcolm expertly weaves an example of a strategic sales presentation throughout the book. Implement the ideas from this book and you will be able to create a clear, concise, compelling presentation that you will be able to confidently present to executives. This book will take your presentations to a new level!

See the best price to sell, buy, or rent books by Malcolm, Jack. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Malcolm, Jack

See the best price to sell, buy, or rent books by Malcolm, Jack. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits

Bottom-line Selling: The Sales Professional's Guide to Improving Customer Profits

Strategic Sales Presentations

Bottom Line Selling: The Sales Professional's Guide to Improving Customer Profits

Lean Communication: Talk Less, Say More

Lean Communication

Lisbon, City of the Sea: A History

Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits

Strategic Sales Presentations