Health promotion is far from straightforward. Unless public health practitioners explore and understand the theory underpinning health promotion, there is a real risk of, at best, establishing ineffective interventions and, at worst, antagonising and even harming the very people you are seeking to help. 
 This book will guide you through the philosophical, methodological, theoretical, ethical and political underpinnings of health promotion to enable you to be a more effective practitioner. Although the book explores these various aspects, it is focused on assisting you in applying the ideas and concepts to practical implementation. To illustrate good practice and provide evidence of what works, examples are drawn from several countries, representing different cultural backgrounds. .
 Contributors: Maggie Davies, Nick Fahy, Jeff French, Mike Kelly, Jessica Kepford, Paul Lincoln, Anthony Morgan, Don Nutbeam, Jaume Ribera, Magdalene Rosenmöller, Marc Sachon, Viv Speller.

Health Promotion Theory

Macdowall, Wendy

Davies, Maggie

Health, Fitness & Dieting

Open Univ Pr

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
<ul>
<li> Motivational interviewing</li> <li> Theatre</li> <li> Mass media</li> <li> Social marketing</li> <li> Community development</li> <li> Public policy</li>
</ul> Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Health Promotion Practice (Understanding Public Health)

Open University Press

See the best price to sell, buy, or rent books by Macdowall, Wendy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Macdowall, Wendy

See the best price to sell, buy, or rent books by Macdowall, Wendy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Health Promotion Theory

Health Promotion Practice (Understanding Public Health)