Health Promotion Practice (Understanding Public Health)

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Health Promotion Practice (Understanding Public Health) image
ISBN-10:

0335218407

ISBN-13:

9780335218400

Author(s): Macdowall, Wendy
Edition: 1
Released: Nov 01, 2006
Format: Paperback, 256 pages

Description:

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

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