How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't? 
Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others. 
Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible! 
Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.

Blockbusters: The Five Keys to Developing GREAT New Products

Business & Money

Reilly, Richard R.

Lynn, Gary S.

Business Culture

Harper Business

What Makes a BLOCKBUSTER?
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.
Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:
Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

Harper Paperbacks

A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.

From Concept to Market

Management & Leadership

wiley

Offered here is a complete guide to bringing your idea for a product or service to market. Gary Lynn shows you how to document your idea, start your own company, and write a business plan and get financing. He also explains the licensing and patenting processes, contract manufacturing, distribution, pricing and marketing. The book is packed with examples of how the new product innovation process really works, and shows you step-by-step how to carry your idea through all phases of creating a new product. This guide will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer. The book will be of benefit to managers of small businesss and marketing personnel.

From Concept to Market: A Guide for New Production Development, Evaluation and Marketing

John Wiley&Sons

Authors discuss how to redirect individual innovation and rekindle a sense of mission in a corporation by making managers and employees more creative. Paper.

Innopreneurship: Turning Bright Ideas Into Breakthrough Business for Your Company

Lynn, Norman M.

Biography & History

McGraw-Hill School Education Group

See the best price to sell, buy, or rent books by Lynn, Gary S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lynn, Gary S.

See the best price to sell, buy, or rent books by Lynn, Gary S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Blockbusters: The Five Keys to Developing GREAT New Products

Blockbusters: The Five Keys to Developing GREAT New Products

From Concept to Market

From Concept to Market: A Guide for New Production Development, Evaluation and Marketing

Innopreneurship: Turning Bright Ideas Into Breakthrough Business for Your Company