From Concept to Market

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From Concept to Market image
ISBN-10:

0471501255

ISBN-13:

9780471501251

Author(s): Lynn, Gary S.
Edition: 1
Released: Apr 01, 1989
Publisher: wiley
Format: Paperback, 256 pages
Related ISBN: 9780471501268

Description:

A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.

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