"Corporate Information Strategy and Management: Text and Cases 7/e" by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Corporate Information Strategy and Management: Text and Cases (Paperback)

Lynda M. Applegate

Business & Money

McGraw-Hill Education (ISE Edi

Ri Im Corp Info Strat & Mgmt

McGraw–Hill Education

Instructor's Manual To Accompany Creating Business Advantage in the Information Age

F. Warren McFarlan

Robert D. Austin

Marketing & Sales

McGraw-Hill Education - Europe

Provides an overview of contemporary information systems technology, including the management of computer, telecommunications and office systems technologies. This book explains the relevant issues of effective management of information services activities.

Corporate Information Systems Management: The Issues Facing Senior Executives

Management & Leadership

Irwin Professional Publishing

The Executive's Guide to Information Technology

Praise for the The Executive's Guide to Information Technology  "This book is important reading. It offers practical, real-world insight and pragmatic no-nonsense approaches for people who have a stake in corporate IT. " --Lynda Applegate, Henry R. Byers Professor of Business Administration, Harvard Business School  "Information systems and processes are very important parts of our due diligence assessment of a company--yet the jargon is often more difficult to understand than many foreign languages. Baschab and Piot effectively translate IT into words and concepts that businesspeople can easily understand and act upon. This book is a helpful reference guide for corporate executives and private equity groups of all types." --Neal Aronson, Managing Partner, Roark Capital Group  "Business success increasingly depends on effective use of IT. Effective use of IT depends on the kind of in-depth, practical insight in this book. Baschab and Piot provide a pragmatic approach to information systems investment that should be required reading for senior executives and CIOs alike." --Erik Brynjolfsson, Schussel Professor of Management, Director of the Center for Digital Business, MIT  "This book should provide valuable guidance for management and technology consultants. The Executive's Guide to Information Technology provides field-proven insight on all important aspects of IT planning and execution, from governance to applications to operations and infrastructure." --Gary J. Fernandes, former vice chairman, EDS, member of the Board of Directors, Computer Associates  "Baschab and Piot do a great job of laying out the fundamental issues and challenges that every IT organization faces. More often than not, the issues are not technical in nature, but are a reflection of how the IT and business teams work together to define, execute, and implement new business tools. The threshold issue is leadership. Often it is difficult for business leaders to feel that they have the skills and perspective to provide that leadership on technical projects. The Executive's Guide to Information Technology provides non-technical business leaders a solid framework for engaging with their IT peers." --Tom Nealon, Chief Information Officer, J.C. Penney

John Baschab

Jon C. Piot

John Wiley&Sons

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Books by Lynda M. Applegate