The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:  Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Business & Money

Wrenn, Bruce

Stevens, Robert E.

Loudon, David L.

Silver, Lawrence

Marketing & Sales

Routledge

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively. "Religious leaders should overcome their natural resistance to the concept of marketing and explore this volume. Marketing as presented here is simply concrete planning to achieve what we say we exist to do. This is not a book for promoters; it is a resource for leaders who want to guide genuinely responsive religious institutions in a changing environment." --Lovett H. Weems, Jr., President, Saint Paul School of Theology, Kansas City, Missouri

Marketing for Congregations: Choosing to Serve People More Effectively

PHILIP KOTLER

ABINGDON PRESS *

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: 
<ul>
<li> an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing </li>
<li> customer analysissegmentation, market grids, and market estimations </li>
<li> competitive analysistypes of competition, gathering intelligence, and marketing audits </li>
<li> financial analysisassessing revenue, cost, profitability, and risk for marketing decisions </li>
<li> marketing planningboth strategic planning and operational perspectives </li>
<li> evaluation and control of marketing activities including sales, cost, and profit</li>
</ul>

Marketing Management

Stevens, Robert E E.

Religion & Spirituality

Marketing Research: Text and Cases

Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research offers all the course-planning extras you need, including: 
<ul>
<li> thorough instructor’s manual </li>
<li> sample syllabus </li>
<li> research project tips, assignments, and forms </li>
<li> test bank with true-false and multiple choice questions </li>
<li> also available: 20-30 PowerPoint slides per chapter</li>
</ul>Marketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.

Step-by-step guidelines for successful marketing management!  Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.  Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation.  Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs.  Marketing Management: Text and Cases covers essential managerial elements of marketing, including:  an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing  customer analysissegmentation, market grids, and market estimations  competitive analysistypes of competition, gathering intelligence, and marketing audits  financial analysisassessing revenue, cost, profitability, and risk for marketing decisions  marketing planningboth strategic planning and operational perspectives  evaluation and control of marketing activities including sales, cost, and profit

Marketing Management: Text and Cases

Management & Leadership

Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research offers all the course-planning extras you need, including:  thorough instructor’s manual  sample syllabus  research project tips, assignments, and forms  test bank with true-false and multiple choice questions  also available: 20-30 PowerPoint slides per chapterMarketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.

Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization.As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing.The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysisStrengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more!The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Concise Encyclopedia of Church and Religious Organization Marketing

Cole, Henry

THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to:  analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing planAnd now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sourcesThis is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Marketing Planning Guide, Second Edition

Mansfield, Phylis M

THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: 
<ul>
<li> analyze the market, consumers, the competition, and opportunities 
</li>
<li> develop strategy and marketing objectives 
</li>
<li> make product, place, promotional, and price decisions 
</li>
<li> realize the financial impact of marketing strategies 
</li>
<li> implement, audit, and control your marketing plan</li>
</ul>And now the Marketing Planning Guide, Third Edition is updated to include:<ul>
<li> extensive information on Internet marketing 
</li>
<li> new examples illustrating the process 
</li>
<li> a complete sample marketing plan 
</li>
<li> end of chapter worksheets providing step-by-step instructions 
</li>
<li> Internet data sources</li>
</ul>This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Marketing Planning Guide

See the best price to sell, buy, or rent books by Wrenn, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wrenn, Bruce

See the best price to sell, buy, or rent books by Wrenn, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Essentials of Marketing Research

Marketing for Congregations: Choosing to Serve People More Effectively

Marketing Management

Marketing Research: Text and Cases

Marketing Management: Text and Cases

Marketing Research: Text and Cases

Concise Encyclopedia of Church and Religious Organization Marketing

Concise Encyclopedia of Church and Religious Organization Marketing

Marketing Planning Guide, Second Edition

Marketing Planning Guide