<p>People dislike being sold, but love to be served. A recent Business Week study revealed that two-thirds of financial services clients are thinking about leaving their advisors. Given this climate of change, are you frightened by the challenge or excited by the opportunity? Many people in advisory roles -- financial representatives, attorneys, brokers and bankers -- are at a crossroads. The old model of relating to clients based on controlling them is no longer effective. From Selling to Serving offers another way, a way to create significant and rewarding client relationships.</p>

From Selling to Serving: The Essence of Client Creation

Business & Money

Lou Cassara

Finance

Executive Books

See the best price to sell, buy, or rent books by Lou Cassara. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lou Cassara

See the best price to sell, buy, or rent books by Lou Cassara. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

From Selling to Serving: The Essence of Client Creation