<p>The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.</p>

Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Business & Money

Ling, Richard C.

Goddard, Walter E.

Management & Leadership

wiley

Orchestrating success: Improve control of the business with sales & operations planning

Wight (Oliver) Publications In

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Books by Ling, Richard C.